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Celeb-Branding Boosts Visibility In B2B Too

Celebrity Branding , in many cases, has proven to be effective marketing tool for even firms serving business markets. B2B celebrity brand...
'Front-end Customer Strategy' Reinvents B2B

When a B2B product serves a market with diverse end-users, embracing B2C mindset helps. It drives to a 'front-end customer' strategy...
7 Ways How Humor Works in B2B Marketing

Hilarity in advertising is common. Fun and laughter is often observed in B2C marketing . But we hardly find instances using humor as m...
Social Media - Promising to B2B Marketers

Social media can be leveraged for B2B marketing too. Some questions that may strike you are - whether potential B2B buyers are present o...
Non-Tangible, Non-Financial Incentives to Build Client Loyalty

Offering 'nontangible-nonfinancial' benefits beyond letter-of-contract makes customers feel positive about the vendor. Providing ex...
Celebrity Endorsements in B2B

Celebrity endorsement marketing theory and practice has been evolved mainly based on consumer markets. Therefore ‘celebrity’ has been viewed...
Tailor Sales Strategy to Segment

In B2B space where direct marketing is generally practiced, sales approach should be defined based on characteristics and behaviors of segme...
15 Ways to Develop Customer Loyalty

Focused customer-driven culture encompassing 24/7 service ethic, lead-by-example philosophy, flat management structure, open communication, ...

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B2B Marketing World

Dr. S. Jaya Krishna

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